imagine feeling  proud of your brand!

A distinct and professional brand identity that empowers you with the confidence to conquer the business world.


Brand Strategy + visual identity

I'll start by getting to know your business inside and out. I'll learn about your story, values, personality, audience, and goals. From here we will define your positioning, your mission statement, your persona and tone of voice.

My goal is to help you create a brand that is authentic, memorable, and effective, that can include: Logo suite, color palette, typography paring, icons, illustrations and more. In addition to these key elements, there are a number of other visual elements that can be included in a brand identity, such as patterns, textures, and photography. The goal is to create a cohesive and visually appealing brand identity that is unique, memorable, and relevant to the target audience.

i'm ready! let's go! →

- Cheryl o'mahony , your secret wardrobe

"Since launching I have had so many new followers as now my page looks like a professional business." 

TYPICALLY includes:

  • Brand overview & values
  • Founder
  • Brand buzzwords
  • Audience overview & values
  • Persona
  • Purchase path
  • Purchase advantage 
  • Competitor analysis
  • Brand personality & archetype
  • Messaging
  • Tone of voice
  • Visual direction

  • Logo suite (usually 3 logo variations)
  • Color palette
  • Font pairing
  • Backgrounds & textures
  • Brand pattern
  • Icons
  • Brand launch graphics
  • Mockups to help you showcase your new branding
  • Brand Book (a +40 pag PDF with clear guidelines on how to use your branding elements)

brand strategy

brand identity

the soul

the body

i'm ready! let's go! →

Soulful Method™


are you Ready to show up in your true colors?

i want to browse more services →

the branding experience in 3 steps↓




Our journey begins with a deep dive into strategy and brand discovery. It's essential that your brand stands out and resonates with your target audience. Before we kick things off, we'll have a 60-minute chat to uncover the essence of your brand values and objectives.

Building on insights from our discovery session, I'll craft a distinctive branding identity for you. Next, we'll design a website and brand touchpoints that are not just visually appealing, but also strategically designed  to drive conversions.

clear brand foundations 

authentic branding that represents you and your brand

Time to raise a toast! Let's unveil your brand to the world. And to ensure everything goes off without a hitch, I've got you covered with two weeks of post-launch support. Just drop me an email with any queries you might have.

happiness, pride & confidence!

I'm ready, let's work together! →

You have questions,
I have answers!


What is the investment?


Branding is an investment for your business that I take very seriously. Each project has different needs and that's why I like to hop on call first so we can get to know each other and discuss your business goals and requirements. Each project I work on is different, based on its complexity and also the value delivered, although investment varies, prices tend to start from 3.5k for branding and can go up to 8-10k if web design is included. (Payment plans are available with no added cost).

Why you roberta?


If you're in search of a designer who truly understands and values your input, that describes me perfectly! My approach is characterized by collaboration, flexibility, and meticulous organization. With over 18 years of design experience, I remain committed to continuous improvement and staying current with industry developments.

how many logo proposals will you design for me?


One is the short answer. However after the branding concept is presented to you, you have time to reflect and provide feedback, Two rounds of refinements are included and that will give us plenty of room to work on anything you might feel is off on the concept. Also, keep in mind that your branding concept includes more than one variation of your logo to allow for flexibility.

I have something I created, can we just perfect it?


Certainly, I can assist with refining your existing logo. However, it's important to emphasize that my goal is to infuse your brand essence into the design. I believe that aesthetics alone may not be the most effective approach. Therefore, all my clients undergo a comprehensive brand strategy assessment before we commence any design work. This ensures that your logo not only looks appealing but also aligns perfectly with your brand's identity and values.

when can we start?and how's the booking process?


Typically, my schedule is booked 2-4 months ahead, so I recommend early booking. Here's a brief overview of the process: After our initial discovery call, I will send you a comprehensive proposal that includes timelines and deliverables. Once you approve the proposal, a deposit payment is required to secure your project date. We will then both sign a contract outlining the terms of our service agreement.

Once your project is officially scheduled, you will receive a welcoming email from me. This email will also include some preparatory tasks for you to complete before our project officially begins.