project

Creative Direction
Brand Identity
Social Media Design
Print Design

designed in 2021

MyPALMCo

MyPALMCo, envisioned by founder Audrey Cashman, is a premium brand that bridges the gap between luxury and functionality for modern, busy working women. The brand specializes in high-end hair tools and kits, emphasizing a seamless shopping experience for both professional hairstylists and end-users.

the brief

The brand identity for MyPALMCo should seamlessly blend luxury with functionality, appealing to a clientele that appreciates beauty, efficiency, and meticulous design.

Photography Credits: Studio Lordan